2010 session I watched in January of 2012 on SEOmoz.com
Richard Baxter of seogadget.co.uk was the speaker
(Check out his website for several excellent tools)
Actionable ideas of this presentation:
- He urged people to think more of keyword phrases that are partly in the head and partly in the long tail. So they get considerable traffic, but not so much that they are hard to rank for.
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He describes a way to create a tool that will harvest a ton of keyword data that you can use to hone in on the ideal keywords. I question on most of the websites I work on however, if it is worth the effort, compared with more traditional methods of keyword research. I do love building a hefty keyword phrase list, and he does a nice job providing SEOs with a very detailed system for creating a keyword list.
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Tools he mentioned:
- mergewords.com
- Ubersuggest will search word combinations to generate ideas from root keywords:
- Audi a… Audi b… etc.
- Mozenda is an excellent scrapping tool to grab search volume data for keywords
- Google Analytics keywords
- Google keyword tool
- Google Ad Planner
- Hitwise
- PPC
- SEOmoz tool
- =xml
- When doing keyword research think about:
- Product Names
- Category Names
- Tag Names
- Locations
- Advertisers
- Keywords customers have already compiled
- Mine competitor keywords as well
- Crawl the website of your competitor
- Extract keywords from title tags
- Play around with left, right, find
- At the 14-minute mark of the video he describes the program he had built — if he does not provide something like that on his website today, perhaps I can have Gilbeys make this.
- In a few hours it pulls down 10,000 keywords.
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He uses an array formula — which means he is telling Excel to look at a column, instead of a single cell
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Example: Brand/Location/Color of car produces a nice, unique keyword phrase
- At the time he was taking beta testers at seogadget.co.uk/beta, so I’m not sure if the tool ever came to fruition, or if it is one of the free ones. I did not see anything for sale.
Research the Linkspace API
Construct categories based on your largest keyword terms.